At DeVito/Verdi, our research suggests an effective anti-hate campaign should focus on three main objectives. By striking a balance between education and celebration, the campaign aims to combat hate while maintaining sensitivity and empathy. Together, let’s implement these strategies to create a more inclusive and accepting society.
Understanding Gen Z consumers is crucial in today’s digital market, where they prioritize product quality, positive reviews, and excellent customer service. Aligning marketing strategies with these preferences is vital for businesses to build trust and meaningful connections with Gen Z consumers, driving engagement and success in the competitive landscape.
The discussion explores the shifting landscape of creativity, emphasizing a move towards prioritizing ideas over production, propelled by the democratization of creativity through AI. While acknowledging the benefits, it’s essential to address drawbacks. Embracing generative AI is imperative for remaining competitive in today’s creative landscape, sparking a conversation on its implications and future directions.
According to Bloomberg news, studies have found that “Sales at ‘fully-flexible’ employers grew at a much faster rate than those that didn’t embrace remote work.
The Future Of Retail In The Post Pandemic World Since every retailer realizes that things will never get back to “normal,” the new normal is anything but ordinary. Retailers have…
Celebrating 35 Years of Work This year at DeVito/Verdi, we are celebrating 35 years in the advertising industry. Over the years the agency has produced a long list of compelling…
With all of the commercials featured in this year’s Super Bowl, how could you possibly choose the best ones? The criteria I used to determine this year’s top ads were based on:…
Graphis Journal Captures Memorable Ads and Campaigns From the Past 35 Years Journal Introduction By Roger Berkowitz – Former President & CEO of Legal Sea Foods “For more than a…
What is Web3 and why is it important? This abbreviated body of work is an exploratory of Web3 with the intent to provide greater clarity on the next iteration of…
Gold Award Winners Video – Product Video – Healthcare Video – Financial Services Print – Nonprofit Silver Award – Video Healthcare Honorable Mention – Print Healthcare
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