DEVITO/VERDI is a full-service, independent communications company headquartered in New York City. The agency is owned by co-founders Ellis Verdi, President, and Sal DeVito, Executive Creative Director. Every department is directed by senior-level managers in each of the following disciplines:
Strategic Planning ◆ Digital Services ◆ Creative Services ◆ Research/Analytics ◆ Social Media ◆ Design/Collateral ◆ Public Relations ◆ Media Planning and Buying
Founded in 1992, DeVito/Verdi has been one of the most consistently recognized ad agencies for strategic and creative excellence. Our company is persuaded by the vision that a great agency can only be built on the strength of its case histories with other clients, therefore we feel intimately involved in our client’s business.
Our belief is that advertising has a history and a standard. It’s a business of “ and,” not “ or.” Simply, attention (impact), hard selling, and clear messaging is required. 99% of the work we see out there ends up in “ or” fulfilling only one side of that bucket.
“:15 is the new :30” Shorter length creative is an ideal format for success today if crafted properly.
…Actually, :15 spots are often better than :30’s because of focus, repetition and cost. Here are some examples…
Creative :15’s TV commercials
Advertising is an effective way to demonstrate the problem.