SHSMD Connections Conference Presentation

“Innovating a Future for Community Health Built on Retail Consumer Principles”

As presented at the 2021 SHSMD Connections Conference

If we didn’t know before, COVID-19 has made uncomfortably clear, consumers demand convenience, transparency, safety, predictive knowledge of them, and an understanding of their environment. How can health systems adopt techniques from the world of retail to jump-start their consumer experience? Preeya and Carrie will discuss the process of guiding, creating, and activating new consumer models for everything from digital preference, new format adoption, and community connection. Sharing how an organization can activate cross-functional teams, work with the data they have, and advance consumer experiences.

Connect with us to learn more about the findings from this presentation and how we’re applying them to healthcare strategy.