Graphis Journal Captures Memorable Ads and Campaigns From the Past 35 Years
Journal Introduction
By Roger Berkowitz – Former President & CEO of Legal Sea Foods
“For more than a decade, DeVito/Verdi made us laugh, think, and question what we mean to our customers. And, many times, they made us nervous and often uncomfortable. They pushed us far beyond what we thought a family-owned and operated restaurant should do and say. But as we became bolder in our advertising, we realized it was making our brand stronger and our messaging more impactful. Yes, some of our ads may have ruffled feathers along the way, but in many ways that was the point. DeVito/Verdi helped keep us fresh, and that’s exactly what a seafood restaurant should be.”
Visit the Graphis blog to read a Q&A with some of the creatives behind the work featured:
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