Navigating the CMO’s Journey Out of the Performance Era and Into a Creative Reawakening For years, marketing has been a battlefield of competing priorities. The emphasis on short-term performance metrics…
Halloween immediately conjures up images of yards strewn with webs and skeletons, houses filled with pumpkins, and kids going door to door in search of sweets. It also ushers in…
Kamala Harris needs to go off script; her consultants need to get out of the way. A headline in the Washington Post recently read: “Harris launches unscripted interview blitz after…
Former Wall Street Journal editor Dave Kansas is the head of the financial PR services group at DeVito/Verdi. In this role, he will be working with organizations and companies –…
After 150+ years of being a truly classic brand synonymous with a singular product, Campbell’s Soup Company is employing an “addition by subtraction” strategy starting today. Today marks the day…
What's Happening in AI DeVito/Verdi Chief Digital Officer David Molini shares takeaways from Standford’s 2024 AI Index report and analyzes how AI trends affect digital advertising tactics and processes. Connect…
Introduction In recent years, virtual and augmented reality (VR and AR) have revolutionized various industries, particularly fashion and retail. These technologies offer brands innovative ways to engage with customers, enhance…
In a world inundated with data-driven strategies and cookie-cutter campaigns, Ellis Verdi, President at DeVito/Verdi, delivers a powerful message: it's time for the advertising industry to rediscover its creative soul.…
As we venture further into the transformative realm of UX, it's becoming increasingly evident that traditional business strategies must adapt. The brilliance of Vitaly Friedman, renowned author of "Smart Interface…
🚨 Avoid These Common Healthcare Communications Pitfalls! 🚨 https://youtu.be/3TDdERhtbmA In today's fast-paced healthcare environment, effective communication is more critical than ever. However, many healthcare organizations fall into common pitfalls that…
Understanding the Segments: Companies in this segment specialize in helping individuals build credit, manage debt, and achieve financial stability. They offer a range of products and services, including secured credit…
At DeVito/Verdi, our research suggests an effective anti-hate campaign should focus on three main objectives. By striking a balance between education and celebration, the campaign aims to combat hate while…
Understanding Gen Z consumers is crucial in today's digital market, where they prioritize product quality, positive reviews, and excellent customer service. Aligning marketing strategies with these preferences is vital for…
The discussion explores the shifting landscape of creativity, emphasizing a move towards prioritizing ideas over production, propelled by the democratization of creativity through AI. While acknowledging the benefits, it's essential…
According to Bloomberg news, studies have found that "Sales at 'fully-flexible' employers grew at a much faster rate than those that didn't embrace remote work.
The Future Of Retail In The Post Pandemic World Since every retailer realizes that things will never get back to “normal,” the new normal is anything but ordinary. Retailers have…
Celebrating 35 Years of Work This year at DeVito/Verdi, we are celebrating 35 years in the advertising industry. Over the years the agency has produced a long list of compelling…
With all of the commercials featured in this year’s Super Bowl, how could you possibly choose the best ones? The criteria I used to determine this year’s top ads were based on:…
Graphis Journal Captures Memorable Ads and Campaigns From the Past 35 Years Journal Introduction By Roger Berkowitz - Former President & CEO of Legal Sea Foods "For more than a…
What is Web3 and why is it important? This abbreviated body of work is an exploratory of Web3 with the intent to provide greater clarity on the next iteration of…
Gold Award Winners Video - Product View Full Credits https://youtu.be/8lUBOUlG_kw Video - Healthcare View Full Credits https://youtu.be/0FaC8-RIiyw Video - Financial Services View Full Credits https://youtu.be/aZ4SV9juZnk Print - Nonprofit View Full…
In keeping with the changing landscape of the advertising and communications industry, DeVito/Verdi has grown its leadership ranks with a new generation of forward-thinking team members. Over the last year…
"I instantly recognized that healthcare marketing was a way to do good in the world."D/V Creative Director Eric Shutte Eric Schutte is an executive creative director/art director currently working at DeVito/Verdi in New…
DeVito/Verdi Wins Gold and Silver ADDY Awards Congratulations to our clients and teams on winning 3 gold and 3 silver awards at this year's ADDY Awards for the New York…
"Innovating a Future for Community Health Built on Retail Consumer Principles" As presented at the 2021 SHSMD Connections Conference If we didn’t know before, COVID-19 has made uncomfortably clear, consumers…
Meijer https://youtu.be/KOOPcZjmrtw https://youtu.be/Rps8C4aR2dQ https://youtu.be/EzsLHFwhWq0 https://youtu.be/T_hsqnc9qvo Price Chopper https://youtu.be/7D5EX3kAQ3k Massachusetts General Hospital Daffy's Clothing Store Legal Sea Foods
🎃 Happy Halloween! 🎃 The holidays are a time to add a little something special to your advertising. Whether it be some extra comedic relief or pulling at the heartstrings,…
On Oct. 21 @ 2 pm CT DeVito/Verdi’s Preeya Vyas will be joining The MetroHealth System (Cleveland, OH) Carrie Lewis to share how they’re bringing retail consumer principles into healthcare marketing.…
What to know about and expect from IOS 15 The new operating system from apple limits the usage of "spy pixels", limiting the amount of data available to marketers iOS…
Agency’s Digital Strategy and Creative Teams TappedBy Online Charitable Promotional Games Company
An Inside Look @” is a DeVito/Verdi video series created to give an “inside look” at a trending topic of today. Each episode features a subject matter expert addressing a…
Check out the winning work: 1. BayCare "Honor Screenings" - BRONZE WINNER: B2C Campaign https://vimeo.com/551530076 2. Laurel Road "Freudian Slip" - BRONZE WINNER: Regional TV Financial Services https://youtu.be/_bsTOZ_eyEA 3. Laurel…
DeVito/Verdi walks away from the 2021 MUSE Creative Awards IAA Competition with 17 awards in various marketing and advertising categories including Outdoor, Audio, Video, Strategic Program and Integrated Marketing Campaign.…
Although Earth Month is coming to a close, consumers continue to voice their passion for the environment. But do consumers really care about sustainability or is this just a phase…
The DNA of a company can start in very unusual places. Here's why the classroom assignment style of management that my partner Sal created is what makes DeVito/Verdi so unique.…
Title: "Poem" Client: BayCare Health System https://youtu.be/O1E6HS6bv90
https://youtu.be/1hK_byWxb4E Part II of our DeVito/Verdi vlog series is now up on our YouTube Channel. Watch the short clip to see which ad campaigns our agency executives found most interesting.
Advocacy marketing may need to speak broadly and not directly to the audience to have an influencing effect. Hospital advocacy in Washington. If we more aggressively help hospitals that need…
https://youtu.be/eNTp7o2Flkg Want to know what it's like to work in an advertising agency? Watch to see what goes on at DeVito/Verdi!
DeVito/Verdi and Legal Sea Foods, a pair responsible for some of the most memorable and talked about advertising in the New England area. As the Legal Sea Foods agency of…
We’ve all seen those ads in which companies claim to better the world with your purchase. They attempt to unify their brand message with activism. And sometimes you’re left thinking……
With technology transforming and the explosive rise of new businesses, it is getting challenging for companies to stand out. It is important to know how to navigate your company through…
This piece was written by DeVito/Verdi’s CEO, Ellis Verdi. Typically a lot of marketing work was done in service of discovering a tagline that summed up the entire brand in…
NEW YORK (Sept. 13, 2017) – The New York advertising agency DeVito/Verdi and the National Thoroughbred Racing Association took a victory lap of sorts this past week when their acclaimed…
Four consultancies have made it onto Ad Age’s rankings of the 10 largest agency companies worldwide: Accenture, PwC, IBM and Deloitte. As consultancies continue to expand into the advertising space,…
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