Blog & News

Mount Sinai – The Global Awards

– We are proud of our latest campaign for Mount Sinai Health System that was just recognized for creative excellence at the prestigious Global Awards…not easy to drive an emotional reaction in print medium these days.

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Cool social media effort for Gordmans

Gordmans shoppers love to save money and they love sharing how they did it. So we capitalized on the YouTube “Haul” phenomenon. We asked shoppers to send us their own “haul” videos via #GotItAtGordmans and enter a contest — we used their YouTube footage and made commercials out of...

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In some cases TV can do it all…

Bernie & Phly’s TV Can a tv campaign move retail business month after month for 2 years? It can. Can it at the same time have a low cost of production -like about $15m per spot? It can. Can it be a true campaign with both branding and promo created seamlessly? It...

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Get out the vote. An important campaign activity. Even for a Legal Sea Foods campaign.

Legal Sea Foods Restaurants

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Auto-regenerating advertising programs using the web

Anna’s Linens and Gordmans TV The best of social media instigates consumers to provide the advertising content that can appear everywhere and when its seen it challenges others to in-turn provide more content. the key to this self-propelled activity is to have the content pay off a message and be...

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Restaurants must be entertaining. Legal Sea Foods will capitalize on what is no longer just an election. It’s a cultural phenomenon.

Legal Sea Foods – Roger Berkowitz for President – TV Commercials  

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An underdog brand benefits immensely by acting/sounding like a leader, even though it’s a distant second, if the leader doesn’t take that position.

Tribe Hummus

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A leading hospital system with a strong point of view begins to speak out…

Mount Sinai Health System

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Can a liquor beverage warehouse have a personality? Here’s the voice of one that drove a difference….

BevMo! Radio:  

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“:15 is the new :30” Shorter length creative is an ideal format for success today if crafted properly.

http://www.nielsen.com/us/en/insights/news/2014/the-argument-for-more-effective-short-form-ads.html

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