Blog & News

An underdog brand benefits immensely by acting/sounding like a leader, even though it’s a distant second, if the leader doesn’t take that position.

Tribe Hummus

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A leading hospital system with a strong point of view begins to speak out…

Mount Sinai Health System

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Can a liquor beverage warehouse have a personality? Here’s the voice of one that drove a difference….

BevMo! Radio:  

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“:15 is the new :30” Shorter length creative is an ideal format for success today if crafted properly.

http://www.nielsen.com/us/en/insights/news/2014/the-argument-for-more-effective-short-form-ads.html

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…Actually, :15 spots are often better than :30’s because of focus, repetition and cost. Here are some examples…

Creative :15’s TV commercials

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Advertising is an effective way to demonstrate the problem.

http://www.slate.com/blogs/browbeat/2013/10/10/new_york_jews

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Some of the best ads take a little time to get but once you get it, it stays with you. In this case, younger customers get it quicker. Perfect.

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Legal Sea Foods finds a way to remind you to think about its brand.

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A great hospital is visionary, different and has a voice: Mount Sinai

This one: from Mount Sinai….

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Free marketing advice:

When I speak around the country, I can’t stress enough how important it is that your communications have, what we call, your own distinctive “voice.” It’s not easy to find your voice, takes YUGE amount of work, but when you find it, life becomes a whole lot easier. You...

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