Blog & News

Restaurants must be entertaining. Legal Sea Foods will capitalize on what is no longer just an election. It’s a cultural phenomenon.

Legal Sea Foods – Roger Berkowitz for President – TV Commercials  

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An underdog brand benefits immensely by acting/sounding like a leader, even though it’s a distant second, if the leader doesn’t take that position.

Tribe Hummus

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A leading hospital system with a strong point of view begins to speak out…

Mount Sinai Health System

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Can a liquor beverage warehouse have a personality? Here’s the voice of one that drove a difference….

BevMo! Radio:  

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“:15 is the new :30” Shorter length creative is an ideal format for success today if crafted properly.

http://www.nielsen.com/us/en/insights/news/2014/the-argument-for-more-effective-short-form-ads.html

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…Actually, :15 spots are often better than :30’s because of focus, repetition and cost. Here are some examples…

Creative :15’s TV commercials

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Advertising is an effective way to demonstrate the problem.

http://www.slate.com/blogs/browbeat/2013/10/10/new_york_jews

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Some of the best ads take a little time to get but once you get it, it stays with you. In this case, younger customers get it quicker. Perfect.

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Legal Sea Foods finds a way to remind you to think about its brand.

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A great hospital is visionary, different and has a voice: Mount Sinai

This one: from Mount Sinai….

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