Blog & News

…Actually, :15 spots are often better than :30’s because of focus, repetition and cost. Here are some examples…

Creative :15’s TV commercials

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Advertising is an effective way to demonstrate the problem.

http://www.slate.com/blogs/browbeat/2013/10/10/new_york_jews

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Some of the best ads take a little time to get but once you get it, it stays with you. In this case, younger customers get it quicker. Perfect.

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Legal Sea Foods finds a way to remind you to think about its brand.

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A great hospital is visionary, different and has a voice: Mount Sinai

This one: from Mount Sinai….

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Free marketing advice:

When I speak around the country, I can’t stress enough how important it is that your communications have, what we call, your own distinctive “voice.” It’s not easy to find your voice, takes YUGE amount of work, but when you find it, life becomes a whole lot easier. You...

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Target Vet May Face Resistance In Overhauling Walmart’s Marketing

Starting January 1, it will be a new Walmart if Michael Francis has his way. He has been hired as a consultant to overhaul the retailer’s marketing, with CMO Stephen Quinn retiring after nine years on the job. Francis will challenge the Walmart bureaucracy to add more lifestyle awareness...

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Gold Midas award-winning banking TV spot of the year

Our TV commercial just won the GOLD at the MIDAS AWARDS, the annual global creative advertising award for the financial service industry. The spot is called “Heart” and it is for our client NEFCU, the credit union here in the New York City area. We have positioned them to...

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Google says “micro-moments” key to connect on Mobile

“Micro-Moments: Your Guide to Winning the Shift to Mobile.” Pretty good read. Of the countless mobile interactions consumer make every day, marketers need to find those Micro-Moments when they can have greatest brand impact. (i.e., 82% of consumers say they consult their phones on purchases they are about to...

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You don’t need big bucks to get BIG RESULTS

Below is a Boston Globe article that just ran regarding our client Bernie & Phyl’s, the furniture store retailer in New England. This is a classic case of an established retailer who was seeing sales declines of 10% in the past couple years and was able to turn the...

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