With $8 million on the line every 30 seconds during Super Bowl commercial breaks, fortunes and careers rise and fall. This year we were once again bombarded by the good…
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Navigating the CMO’s Journey Out of the Performance Era and Into a Creative Reawakening For years, marketing has been a battlefield of competing priorities. The emphasis on short-term performance metrics…
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Halloween immediately conjures up images of yards strewn with webs and skeletons, houses filled with pumpkins, and kids going door to door in search of sweets. It also ushers in…
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Kamala Harris needs to go off script; her consultants need to get out of the way. A headline in the Washington Post recently read: “Harris launches unscripted interview blitz after…
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In a world inundated with data-driven strategies and cookie-cutter campaigns, Ellis Verdi, President at DeVito/Verdi, delivers a powerful message: it's time for the advertising industry to rediscover its creative soul.…
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