Navigating the CMO’s Journey Out of the Performance Era and Into a Creative Reawakening For years, marketing has been a battlefield of competing priorities. The emphasis on short-term performance metrics…
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Halloween immediately conjures up images of yards strewn with webs and skeletons, houses filled with pumpkins, and kids going door to door in search of sweets. It also ushers in…
Kamala Harris needs to go off script; her consultants need to get out of the way. A headline in the Washington Post recently read: “Harris launches unscripted interview blitz after…
In a world inundated with data-driven strategies and cookie-cutter campaigns, Ellis Verdi, President at DeVito/Verdi, delivers a powerful message: it’s time for the advertising industry to rediscover its creative soul….
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