Navigating the CMO’s Journey Out of the Performance Era and Into a Creative Reawakening For years, marketing has been a battlefield of competing priorities. The emphasis on short-term performance metrics…
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Halloween immediately conjures up images of yards strewn with webs and skeletons, houses filled with pumpkins, and kids going door to door in search of sweets. It also ushers in…
Kamala Harris needs to go off script; her consultants need to get out of the way. A headline in the Washington Post recently read: “Harris launches unscripted interview blitz after…
Former Wall Street Journal editor Dave Kansas is the head of the financial PR services group at DeVito/Verdi. In this role, he will be working with organizations and companies –…
After 150+ years of being a truly classic brand synonymous with a singular product, Campbell’s Soup Company is employing an “addition by subtraction” strategy starting today. Today marks the day…
What’s Happening in AI DeVito/Verdi Chief Digital Officer David Molini shares takeaways from Standford’s 2024 AI Index report and analyzes how AI trends affect digital advertising tactics and processes. About…
Introduction In recent years, virtual and augmented reality (VR and AR) have revolutionized various industries, particularly fashion and retail. These technologies offer brands innovative ways to engage with customers, enhance…
🚨 Avoid These Common Healthcare Communications Pitfalls! 🚨 In today’s fast-paced healthcare environment, effective communication is more critical than ever. However, many healthcare organizations fall into common pitfalls that hinder…
Understanding the Segments: Companies in this segment specialize in helping individuals build credit, manage debt, and achieve financial stability. They offer a range of products and services, including secured credit…
With all of the commercials featured in this year’s Super Bowl, how could you possibly choose the best ones? The criteria I used to determine this year’s top ads were based on:…
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