Uncategorized

There’s a troubling problem festering within the advertising industry today—many have forgotten how advertising works. Creativity, once the driving force of effective campaigns, is being suffocated by performance marketing directives,…

The Future Of Retail In The Post Pandemic World Since every retailer realizes that things will never get back to “normal,” the new normal is anything but ordinary. Retailers have…

Celebrating 35 Years of Work This year at DeVito/Verdi, we are celebrating 35 years in the advertising industry. Over the years the agency has produced a long list of compelling…

https://youtu.be/1hK_byWxb4E Part II of our DeVito/Verdi vlog series is now up on our YouTube Channel. Watch the short clip to see which ad campaigns our agency executives found most interesting.

Advocacy marketing may need to speak broadly and not directly to the audience to have an influencing effect. Hospital advocacy in Washington. If we more aggressively help hospitals that need…

https://youtu.be/eNTp7o2Flkg Want to know what it's like to work in an advertising agency? Watch to see what goes on at DeVito/Verdi!

Four consultancies have made it onto Ad Age’s rankings of the 10 largest agency companies worldwide: Accenture, PwC, IBM and Deloitte. As consultancies continue to expand into the advertising space,…