Can a tv campaign move retail business month after month for 2 years? It can. Can it at the same time have a low cost of production -like about $15m per spot? It can. Can it be a true campaign with both branding and promo created seamlessly? It can. Can it be always attention-getting, sell hard, interesting and refreshed? It can. Can it have :30’s and :15’s. It can. Anything else? JUST WATCH.