Since every retailer realizes that things will never get back to “normal,” the new normal is anything but ordinary. Retailers have had to implement practices and offerings that were unthinkable to them a mere eight months ago. You go into Macy’s now and you see clothes (or don’t see them) sitting on the sidelines for 24 hours after they’ve been tried on by a prospective customer in the fitting room. We’re seeing plexiglass shields and hand sanitizers in every high-end store. What’s totally upended everything is the fact that retailers don’t want — or can’t have — too many people in their stores.