About

Client
New York Magazine

Media
Print
OOH
Digital

Strategy

Placement
Magazine/Newspaper
Transit
Digital Dispaly
PR

Challenge

Reversing circulation decline and creating new interest in an established publication.

DeVito/Verdi won a small but sweet victory last week when a judge rejected an attempt to ban its work for New York magazine. Then New York Mayor Rudy Giuliani had wanted the ads removed from city buses. The skirmish made the front page of The New York Times and resulted in residual press surrounding the situation that lead to increased exposure of New York Magazine.