Category: Uncategorized

Bernie & Phyl’s “marital life” campaign

Our “marital life” campaign draws shoppers in by adding a much-needed, playful punch to the mundanity and stress of domestic decision-making. This campaign pushes the message creatively with humor in order to rise above all the category noise, get heard and disrupt people notions of what Bernie & Phyl’s...

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DeVito/Verdi wins GOLD for Gordmans Social Media campaign

Our social media campaign for Gordmans, the Midwest apparel retailer, won the Gold at this years’ Service Industry Advertising Awards Show. More than 600 ad agencies and 800 institutions competed this year with more than 1,900 entries. We know that Gordmans shoppers love to save money and they love...

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Creativity in the digital world by Ellis Verdi

What has happened to creativity in the digital world? Ask an agency to do a great print ad or terrific outdoor board or a smart commercial and few can deliver. The ones that succeed today are awash in planning theory to get to one thought that can be spread...

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DeVito/Verdi – Legal Sea Foods win BEST IN SHOW Award

We just won “Best of Show” at this years’ Service Industry Advertising Awards for our client Legal Sea Foods Restaurants. And among the 1400 agencies and clients that submitted entries, we were one of five that won best of the best. Yes, the campaign is a bit unconventional. We...

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Bernie & Phyl’s – furniture retailer too sexy?

A not so subtle misdirect in advertising can deliver a surprise, an unforgettable message and instigate action. Article in Boston Business Journal The story behind Bernie & Phyl’s sexually suggestive ads: http://www.bizjournals.com/boston/news/2017/02/17/the-story-behind-bernie-phyls-sexually-suggestive.html Article in Furniture Today Bernie & Phyl’s seeks young consumer with suggestive ads: http://www.furnituretoday.com/article/540459-bernie-phyls-seeks-young-consumer-suggestive-ads

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Mount Sinai – The Global Awards

– We are proud of our latest campaign for Mount Sinai Health System that was just recognized for creative excellence at the prestigious Global Awards…not easy to drive an emotional reaction in print medium these days.

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Cool social media effort for Gordmans

Gordmans shoppers love to save money and they love sharing how they did it. So we capitalized on the YouTube “Haul” phenomenon. We asked shoppers to send us their own “haul” videos via #GotItAtGordmans and enter a contest — we used their YouTube footage and made commercials out of...

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In some cases TV can do it all…

Bernie & Phly’s TV Can a tv campaign move retail business month after month for 2 years? It can. Can it at the same time have a low cost of production -like about $15m per spot? It can. Can it be a true campaign with both branding and promo created seamlessly? It...

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Get out the vote. An important campaign activity. Even for a Legal Sea Foods campaign.

Legal Sea Foods Restaurants

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Auto-regenerating advertising programs using the web

Anna’s Linens and Gordmans TV The best of social media instigates consumers to provide the advertising content that can appear everywhere and when its seen it challenges others to in-turn provide more content. the key to this self-propelled activity is to have the content pay off a message and be...

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